- Year
- 2026
- Industry
- Voice-Over Artist
- Services
- Web DesignWeb DevelopmentCMSSEO
Shanna McRae - Case Study
Overview
Shanna McRae is a voice-over artist in New York: commercials, animation, audio description, dubbing, e-learning, and phone systems. She came to me wanting off Squarespace and into a site that sounded like her.
Challenge
A voice actor's site has one job before any other: get a casting director listening fast, on whatever device they're holding.
Approach
Her demos live in the hero on a custom player, one tap each, with downloads. Below that sits a mixed reel of radio spots and animation clips, an about section, her studio, and two booking paths: through her rep for commercial work, or direct. Content runs through a CMS so she can add work without me.
Outcome
Shanna's demos are one tap from the top of the home page, and new work goes up through the CMS.
Charlie LaVoy
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