CornerstonePlanningGroup.com

Cornerstone Planning Group - Business Website

Objective

Develop a scalable, content-driven website for Cornerstone Planning Group that allows their team to easily manage and update content while maintaining a professional, high-trust user experience.

Concept & Design Direction

Worked closely with the team at Uncommon Crowd, integrating with their design, SEO, and branding teams to bring a cohesive digital experience to life. The design emphasizes clarity, trust, and structure—critical for a financial services firm—while supporting a large volume of content across services, resources, and team members.

The goal was to translate this into a flexible system that not only reflects the brand visually, but also supports long-term content growth and internal workflows.

Execution

• Developed a fully responsive website using Next.js and Tailwind CSS

• Implemented a headless CMS architecture using Contentful for blogs, webinars, and team member pages

• Built reusable template systems to allow dynamic content creation without developer involvement

• Integrated CRM functionality to support lead capture and internal processes

• Collaborated across design, SEO, and branding teams to ensure accurate implementation

• Managed deployment and release cycles on a structured schedule

Outcome

The final product is a scalable, CMS-driven platform that supports both marketing and internal operations for the business.

• Enables the team to manage and expand content independently through reusable templates

• Maintains a polished, professional experience aligned with the brand

• Provides a flexible foundation that supports long-term growth and ongoing updates