BackyardSports.com

BackyardSports.com - Business Website

Objective

Migrate and modernize the Backyard Sports website while expanding its functionality with new product pages and marketing content for mobile game releases.

Concept & Design Direction

Worked with the design team at NPC Guild to implement a modern, nostalgic experience that reflects the legacy of the Backyard Sports brand while supporting new content and product launches. The goal was to balance updated design and performance with elements that preserve the brand’s history and familiarity.

This included maintaining access to the original Flash-era experience through a dedicated retro page, ensuring long-time fans could still engage with the legacy site.

Execution

• Migrated the website to a modern Next.js and Tailwind CSS stack

• Delivered pixel-accurate implementations based on provided designs

• Built new product-specific pages and marketing sections for mobile games

• Integrated external merchandising by linking to an existing storefront

• Embedded the legacy website via iframe with updated navigation back to the main site

• Improved overall performance and responsiveness across devices

• Managed development, deployment, and delivery within a one-week timeline

Outcome

The final product is a modernized, expanded website that supports both new product marketing and the brand’s legacy experience.

• Successfully migrated the site with zero disruption to users

• Enabled new marketing capabilities through additional pages and content

• Preserved the original experience while improving performance and usability